For brands
Does it cost anything?
A free account shows real prices and numbers for a sample of creators. $99 a month unlocks all creators, search, who they are, and requests. Cancel any time, no contract.
How are creators checked?
Every creator applies, and a person checks their account, content and audience before approving them. How approval works →
Where do the numbers come from?
Straight from the creator’s own Instagram, with the date each number was updated. Not estimates, and not typed in by the creator.
Does Myto handle payments or contracts?
No. You agree the work and pay the creator directly.
Which platforms do you cover?
Creators are approved through their Instagram. They can also list TikTok, YouTube and Snapchat handles, shown as “Not verified by Myto”.
What does “typical” mean?
A median over the last 90 days for posts and reels, and the last 30 days for stories, with the number of posts it’s based on. One viral post doesn’t inflate it and one flop doesn’t drag it down.
Why are there two engagement rates?
The rate by reach judges the content, but it can’t see bought or inactive followers. The rate by followers includes them. Look at both together with the audience and the content.
Why can’t I see individual posts’ numbers?
Per-post figures include other brands’ sponsored posts, and creators would be less willing to accept requests if every weak post were on show. Typical numbers per format show what you’re likely to get.
What if a creator doesn’t answer?
A request that isn’t answered within 14 days shows as Not shared, the same as when a creator taps Not now. You can ask the same creator again after 30 days.
How many requests can I send?
Up to 20 a day.
Can I export creator data?
No. There’s no export, download or copy-all anywhere in the brand app.
How do I report a creator?
with the creator’s handle and what happened.
For creators
Do I have to pay?
No. It’s free to apply, be approved and use the app.
What do brands see about me?
Your audience overview and your prices. Only brands whose request you accept see your full insights, for 30 days.
Can I stop sharing?
Yes, with any brand, any time. Your conversation stays open. Turning off the audience overview pauses your approval.
What if I’m not approved?
You can apply again after 30 days. We don’t share individual reasons, because a list of reasons becomes a guide to passing without changing anything.
Do I have to set prices?
No. Without prices you still appear, just without a price, and brands filtering by budget won’t see you.
Is the app only on iPhone?
Yes, for now.
What’s the media kit?
A page or PDF built from your real numbers that you can send to any brand. Instagram doesn’t let you export them.
Can I invite people?
Yes, two people. They still go through review.
Can my manager or agency apply for me?
No. You connect your own Instagram, from your own device. Part of what approval says is that you are the person running the account.
Which platforms do you check?
Approval is based on your Instagram. You can also add TikTok, YouTube and Snapchat handles. We check these by hand at review, and brands see them marked “Not verified by Myto”.
Can I lose my approval?
Yes. Fraud, brand-safety violations and a pattern of not delivering all lead to revocation. We also keep checking after approval, and you’re told if your approval is paused.
Do I have to share what I was paid?
No. It’s optional and anonymous. Other creators see a category, audience size and country, never a name.